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Inbound Marketing Assessment
The IM Assessment is intended to help organizations
understand the nature and potential of IM.
It includes activities grouped into five categories:
- IM Orientation
- Audit of Current Assets that relate to IM
- Alignment with Corporate goals
- Development of specific and measurable IM Objectives
- Plan creation that is net of the above inputs and maps a path to meeting the specified Objectives within target time frames
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