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Structured Service

A Structured Service is one that has a pre-defined methodology which establishes the resources and time required in order to provide a standard output within a specified window.  This provides a very clear value proposition and customer understanding of their return on investment.

The currently available structured service is the Inbound Marketing Assessment

Inbound Marketing Assessment

The IM Assessment is intended to help organizations understand the nature and potential of IM.

It includes activities grouped into five categories:

  • IM Orientation
  • Audit of Current Assets that relate to IM
  • Alignment with Corporate goals
  • Development of specific and measurable IM Objectives
  • Plan creation that is net of the above inputs and maps a path to meeting the specified Objectives within target time frames

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